This is a test.

We’ve recently been asked to do some banner and poster design for a local NJ client.  While we work on that project, here are some recent print design samples for New Jersey and Philadelphia commercial clients in the area of banners, posters and displays.

There is a lot of talk these days about social media, email marketing, emarketing, pay-per-click and search engine optimization… They all have their strengths and weaknesses, but to get the most out of any digital marketing effort there are certain areas you must watch out for.  This is a great article on exactly that.  Once you take a look, we’d be happy to sit down with you and see how you might improve your own digital marketing efforts with this article in mind.  Enjoy

~Rob

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By Robin Neifield  @ www.Clickz.com

We spend a lot of time on best practices in digital marketing, but it’s most often the simple or obvious things that we stumble over that delay launch or prevent fully-realized success in our efforts. There are so many ways to screw up the powerful potential of your online programs that it would be impossible to list them all, but the same avoidable mistakes seem to continue to plague companies.

Common Tripping Points in Digital Marketing

1. Not integrating with offline marketing. Internal silos, departmental silos, agency silos – they all need to go. The business has (or should have) an overarching set of business objectives that all parties are working towards. They can’t do that effectively if they are not collaborating. If you are working on digital marketing, you need to request and require insights and information about all the marketing elements and share in return with your offline counterparts.
2. No branding guidelines for digital. Organizations often create a separate “bastard brand” online because they haven’t invested in style guides for any and all digital media. Remember that the online brand experience may be the first and is always an important customer touchpoint, and that continuity and consistency in brand is critical.
3. Underestimating the need for creative refreshes. Testing and rotating new online ad creative for new seasons, catalog drops, promotions, inventory changes, etc. is an important lever in optimization efforts. Success will be handicapped without that ability to approve and deliver new creative to break through the clutter and connect to relevant program elements.

> > > Read all 12 of the critical elements for successful eMarketing here. > > >

www.HarbaughDevelopers.com - Click to see Full Size

We’re pleased to announce the launch of Harbaugh Developer’s new website.  (Visit it Here) Harbaugh Developers is known for their attention to detail and amazing quality;  they needed a website that reflected that.  The new site features a cutting edge photo gallery with large beautiful photos, updated floorplans and a relaxed cottage feel, just like the homes they build.

The team at Harbaugh are truly artists in their own right and it was a pleasure working with them!

Here's a sample code we created for ourselves.

 

Please feel free to use our QR-Code Generator to create a QR-Code for yourself.  Once you try it, we’d love to hear how you used it to market yourself.

Type: Business Card URL Message

URL

Name:

Company Name:

Telephone:

Work Address:

City:

State, ZIP Code:

Email Address

Website

Memo

Message

.

www.ItalianAffairGlassboro.com

It was a great experience to work with Giuseppe and the staff of Italian Affair.  With it being one of our favorite restaurants, it was easy to get inspired and excited about the project.  The new website shows off the beautiful dining rooms, awesome wine cellar and some of the fantastic dishes they are known for.  Visit the site HERE.

Be sure to find them on Facebook and stop by for a great lunch or dinner.

www.SouthwestCouncil.org

Manna Design and the Southwest Council are pleased to announce the launch of their new website.  (visit www.SouthwestCouncil.org)  The new web site features an easier to use navigation structure, increased information on programs and services and a completely new look for the agency.

“Manna was extremely easy to work with and patient with us as we worked towards revitalizing our site. I am so thrilled with the final product. It’s not only modern looking but it’s extremely user friendly.”

-Joe Williams, Executive Director

The council has been a client of Manna’s for 6 years, with this site being the second Manna has designed for them.

The Southwest Council, Inc. , Founded in 1991,  is a private, non-profit health agency which provides prevention and education services to the counties of Cumberland, Salem, and Gloucester, New Jersey. The Southwest Council is a member of the New Jersey Prevention Network, a state-wide corporation linking prevention services throughout the entire state of New Jersey.

<Article Excerpt >

Mike Sachoff

Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.

The survey found 83 percent of respondents use or plan to use social networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.

“While the economy begins to recover, companies looking to make new hires are seeking the most cost-effective, efficient ways to find new talent. As our third annual survey shows, social network recruiting has become a mainstream channel for employers who need access to talent,” said Dan Finnigan, President and Chief Executive Officer of Jobvite.

Read the Complete Article HERE

Small businesses plan to grow with social media.

<Article Excerpt>

Small businesses are confident about their ability to weather the recession, with more than one-half saying they have either fully recovered or will do so by the end of 2010, and nearly three-quarters…

Read the Complete Article at…    Small Biz Plans to Grow with Social – eMarketer.